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Vitality Concepts - 当社のビジョン‐使命‐革新

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当社のビジョン

 

必要性

 

現在、世界の人口は増加の一途をたどり、またネットワーク化と情報化が進みつつある中で、これにより産業社会と政府は非常に厳しい課題を突きつけられています。それは間断なく供給されなければならない基本的資源である食糧、水、空気といったものです。しかし、これらの資源はすべて、過剰使用、公害、環境汚染に絶えず危険にさらされているのが現状です。当社のビジョンは、世界中のあらゆる人々に、目的と生産性に満ちた生活の基盤として、新鮮な水や空気、健全な食糧を提供する働きの一端を担うことにあります。

 

選択肢

 

人々は自分の健康に必要とする基本的要素がわかり、その選択肢が与えられると、脂質、塩分、糖分、および刺激物への渇望を満たそうとするようになります。そして、その行為を修正しようという試み、いわゆるダイエットを何度となく行いますが失敗に終わりがちです。

 

喜び 

 

私達が、好きな食べ物、慣れ親しんでいる食べ物、バーガー、揚げ物、マフィン、スイーツといったものを罪悪感もなく食べるとしたら、いったいどうなるでしょうか?チョコレートやケーキに夢中になり、体重管理やサプリメント等の服用を忘れてしまったらどうなるでしょう?それは、取りも直さず、本当の喜びを食べることに引き戻してしまうことになります。/これはフィクションやファンタジーの世界だけのことでしょうか?そのいずれでもありません。バイタリティ・コンセプツのビジョンは、多くの分野ですでに現実のものとなっています。たとえば、栄養素と本当の香りを食べ物に取り戻すことなどがあります(ただし、これは合成ビタミンを配合した加工食品というものではありません)。また、加工食材に含まれる好ましくない機能や効果を変更することができる自然食材の開発を行っております。大きなビジョンを持った小さな会社として、新しい健康食品の急速な開発において大企業を支援しています。

 

当社の使命‐価値の創造


私達は新しい製品に着手する前に、関係者にとってその製品によって創造される価値は何かを検討します。その価値とは、その製品の見込まれている成果が関係者または対象とする人々にとって、健康、活力、自尊心、および生活の質の向上につながっているかということです。この点において明確にYesと言えることが、その課題を受け入れ、開発パートナーや企業顧客の協力を得ながら取り組む私達にとって前提条件と言えます。当社は、あくまで人の健康にとって最善のものとなるような製品の開発や支援を目指しています。

 

革新‐自然な健康と美

 

近年、健康保持のための栄養食品について多くのことを耳にするようになりました。しかし、多くの消費者が安価なインスタント食品を求めることから、業界は消費者の望む安価な食品も生産しました。

 

しかしながら、最近では、肥満、メタボリック・シンドローム、アレルギー、高血圧などの健康への悪影響がクローズアップされ、食品業界もより健康志向の高い食品を生産することを求められており、一方の消費者の側も自分たちの食行動を見直す傾向にあります。消費者は低価格で理想とする味や好みの食品を求めています。食品業界の各企業も市場のシェアを得るために躍起になって新しい食製品を世に出しています。

 

パーソナルケアや美容製品関連の業界も、消費者の動向や監督官庁の指導を受けて、有害化学物質を含む製品を天然成分配合のものへ切り替える動きに出てきています。

 

バイタリティ・コンセプツは、現在流通している有害あるいは不健康な製品をより健康に有益な製品に転換するために多くの関連企業を支援する体制が整っています。当社は、これまで新製品の生体内での有効性を極めて短時間で検査する独自の技術と処理方法を開発し、これにより従来のような多額の費用と時間を要した予備臨床試験を実施する前に結果を知ることができるようになりました。

 

当社が現在コンサルティングならびに契約を交わしている案件の一部を下記にご紹介します。

 

  1. セルの共鳴、天然栄養補助食品の設計と処方


  2. 栄養製品の強化(製品の有効性の向上)


  3. 栄養製品の生体での有効性(短期・長期によるケーススタディ)


  4. 健康成分の研究と無効成分の代替


  5. タイムリリース型有機栄養素の供給システム


  6. 個人向け補助栄養素の設計


  7. 世界各国の特性や実情に合わせた栄養製品の推進


  8. 新種製品の市場開拓と適用性の調査


  9. 海外市場における日本製品の位置付けと促進


  10. 個人を対象とした活力、生物学的年齢、必要栄養素の評価

 

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