PROVISION

A Growing - and increasingly networked and informed (demanding) World Population poses formidable challenges to Industry and Governments: Food, Water and Air are the basic resources that have to be provided without interruptions. But all these resources are under constant assault by overuse, industrial and environmental pollution caused by conflicting special interests and rampant corruption worldwide. Our Vision is to allow every Citizen of the World access to clean Water, breathable Air and wholesome Food as a foundation for a purposeful and productive Life.

PREPAREDNESS

Being prepared for disruptions in basic supplies, due to natural or man made disasters is an indivifual and societal duty. Only an adequate stock of water and staple Food can forestall panic, chaos and widespread misery, in the event of an emergency. We can visualize what happens when store shelves are empty and plan for backup. For example, we can imagine a total crop failure leading to skyrocketing prices that few can afford. to pay. Growing Food locally in controlled and contained environment can eliminate many impediments and yield healthier and fresher Produce in normal times.

CHOICE

Once the basic Needs are met and people are given choices, (Maslow, Pyramid of Needs) it has been well established that consumers tend to satisfy their cravings for Fat, Salt, Sugar and Stimulants. Attempts to modify behavior have failed time and again - so have "diets". This will not change in the Future as we are all pressed for time and have to resort to convenience. FastFood and Convenience Stores are serving these cravings.

PLEASURE

How would it be if we could all eat the Food we like and are accustomed to, Burgers, Fry's, Muffins, Sweet Drinks, with no guilt feeling? If we could indulge in chocolate and forget about dieting and popping dietary supplement capsules? That means bringing true pleasure back to eating.

Fiction or Fantasy? Neither! Vitality Concepts' Vision has already become reality in many areas: reintroducing nutrients and real flavor back into Foods (not merely "fortifying" processed Foods with synthetic vitamins!). We are also developing natural ingredients that are able to change undesirable functions and effects of processed ingredients. As a small company with a big Vision, we are well suited to help big companies in rapid new and healthier products development.

Innovation is a change in the thought process for doing something, or the useful application of new inventions or discoveries.(McKeown, M. 2008). In recent years we have learned a lot about sustainable healthy nutrition, but while the  markets were clamouring for cheap convenience foods - the Industry produced what the consumers asked for: cheap food!

While negative health effects are coming to light: obesity, diabetes, metabolic syndrome, allergies, hypertension and a plethora of "undiagnosed conditions". The Food Industry is under mounting pressure to produce healthier Food, while the consumers are resilient to modify their behavior. They want Foods that tastes and looks like what they know and at low prices. In addition, companies are stepping up time-to-market in the ever increasing vortex of new product introductions. This trend is driven mainly by companies vying for market share and shareholders.

The Personal Care and Beauty Products Industry is increasingly being challenged by Consumers and Regulatory Agencies to substitute Toxic Chemicals with safe and Natural Ingredients.

Vitality Concepts can help in many of these areas and work with Industry in creating new and healthier products; reformulating existing products and substituting toxic or unwholesome ingredients with beneficial ones. We have developed proprietary technology and processes allowing us to test new products for efficacy in vivo and in a very cost effective time frame, and thus know the answer prior to conducting time consuming and costly pre-clinicl trials.

Here is a partial list of Business Development Contract and Consulting Services we provide:

◊ Design and formulations of cell-resonant, all natural nutritional Supplements

◊ Nutritional Product enhancement to make them more effective

◊ Healthy Ingredients Research and Substitution of ineffective or assumed toxic Compounds

◊ Organic Nutrients Delivery System with Programmed Time Release

◊ Creating Foods that eliminate the needs for Dietary Supplement, and / or

◊ Designing Supplements into a tasty Food Product, rather than a Supplement Capsule

◊ Nutritional Products instant in vivo efficacy Testing (short- and long term case studies)

◊ Personalized, needs based, individual, complementary Nutrition Design

◊ "Localization" of Global Food Products for specific Overseas Markets and Cultures

◊ Local adaptation of Global Products to meet imposed Regulations or Taste demands

◊ Finding New Markets and Applications for Novel Industrial Products

◊ Japan Regulatory Clearance, Positioning and Promotion of Western Products

◊ Assessment of Vitality, Biological Age, NutritionalNeeds for Individuals and Groups

◊ Transdermal Delivery Systems for Nutrition and Skin Care (electronic and physiological methods)

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