Effective Skin care starts at the Cellular level...    

- the combination with topical treatment yields instant rejuvenation!

There is no unequivocally accepted definition for Ant-Aging, for some it means Immortality or Longevity per se, others associate HGH injections with Anti-Aging, while many limit the term to superficial skin-care. However, while the skin is a highly visible indicator for aging, it is merely a symptom but not the cause. Today’s anti-aging commerce is replete of products and services in nutrition, physical fitness, skin care, hormone replacements, vitamins, supplements, and herbs in a marketplace that seems unlimited in size.

Around the turn of the 21st century, the term “Anti-Aging” (never mind how inappropriate) became a household neologism. Vitality Concepts researched the reason for this societal phenomenon which was first described in 1943 by Maslow ’s “hierarchy of needs pyramid”, which held that: if basic needs are not met, there is a tendency to ignore higher needs. While this wisdom was supposedly embodied in the Maslow pyramid for the first time, William Booth realized this fact already in 1865, when he founded the Salvation Army: he needed to feed the hungry people of east London before they could be ministered to with the Gospel.

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However, in developed Nations around the turn of the 21st century, these “basic needs” became nearly a misnomer; in an environment of “plenty” new needs emerged:

We tend to take great Health and Vitality as a granted Birth right, we assume everything to be perfect and function flawlessly. Therefore we base our expectations on more Beauty and stunning Looks, more Power and Energy; we don’t even consider ill-health, disease and impairment as an option, we believe we are invincible and immortal.

What event can shake these believes? Well it doesn’t need a 9.0 earthquake to destabilize or another cataclysmic event to destabilize our narcistic homeostasis – the slightest perceived imperfection we mean to spot in the mirror is enough to tilt the boat; suddenly we are overwhelmed with fear of imperfection, the natural aging developments: thinning hair, a wrinkle, not being able to read the smallest prints… 

Thus far, probably nothing in our condition, expectation or fears has changed since ancient times only that the peer and societal pressure is heating up to the point where our fears – and urge to act – are imposed on us at an ever younger age.

The “Imperfection Pyramid” clearly depicts the “hierarchy” in aging symptoms, although they are all there, we may notice only one at a time. However, when we treat that one symptom, the next one appears right away. What can we learn from this? Treating the symptom does not result in happiness; it is like painting over a rusty car. Real Anti-Aging starts at the cellular level, this is a systemic fix.

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